Redefining the world of sports fashion

How we blurred the lines between storytelling and shopping

Born in the mountains, Peak Performance is known for its premium outdoor wear, especially its heritage is in ski wear where it's the largest brand in north Europe. Now was the time to tell a completely different story.

Reborn on the streets. With the athleisure trend exploding, Peak had timed the market well with the launch of urban apparel. We helped Peak become a sports fashion brand with one foot in the outdoor world flirting with the catwalks, and the other in urban landscapes.

We helped re-position Peak Performance to become a fresh, vibrant and progressive brand at the forefront of storytelling and shopping.

By manifesting a bold attitude, tons of shopable stories, we could create a whole new shopping experience, tailored for a younger, urban consumer.

Peak Performance

  • Ecommerce
  • Branding
  • Content Strategy
  • Social Strategy
  • UI/UX Design
  • Copywriting


  • Salesforce Commerce Cloud (Demandware)


  • Olapic, Amplience, CQuotient